As for Potter, true, nothing remotely “Eastern” there other than a whole raft of associations with magic, which has been associated with India / The Far East since ancient times – is there such a thing as English or European magic anyway ? – you don’t own the I.P on that one I’m afraid…

I don’t understand Devarajans quote either – I hate it when they spout this business babble too…

We need to knock out our own stories and move on from the “no-brainer” (Gotham Chopras’ own words) approach of just re-visualising our own mythology – trouble is, in India, no one has the, erm, balls, to put their collective c**cks on the table and do it…