If the return of variant covers, metallic shiny covers and the rest wasn’t enough, DC announced this week that their promotion for the recent Blackest Night event – giving retailers plastic lantern rings to give away – was so successful that they’re going to repeat it with the forthcoming Brightest Day event. For every 10 copies of The Flash #1 or Green Lantern #53 ordered retailers can order Flash and Green Lantern rings.
Now, is it just me or does anyone else think this means we’ve joined with that greatest supplier of modern cuisine and we’re now getting the equivalent of McHappy Meals? Or perhaps this is merely DC’s big idea for fighting back against digital comics – because you can’t give shiny plastic crap away on a download.
You know what comes next don’t you? Every Marvel and DC comic comes complete with it’s own piece of plastic crap selotaped to the cover, just like ever comic on the UK news-stands does. Oh, what a great day that will be.
January 30th, 2010 at 1:16 am
…or a Double Dip!
January 30th, 2010 at 6:26 pm
Until now, my husband thought he would only have rings for 8 fingers, but he was overjoyed when he heard this news.